I have no idea! It seems to be just like the traditional publishing process, and select the most appropriate reviewer for your book. If your name is not out there, it’s hit and miss if they decide to read your book. You have really got to be a salesman, and when you consider that most writers know how to spin a yarn(go figure)….good luck standing out.
Anyway have submitted to some reviewers and will see what happens. In the meantime, I did force my story on a few people most likely outside my target audience(may need to reassess?) and these were the responses:
“Read it in one sitting, couldn’t put it down. Where in the world did you come up with that idea?” Reg 70
“I thoroughly enjoyed the story; you are very talented.” Rachel 41
PERCEPTIONS: An Evolutionary Tale http://www.amazon.com.au/gp/product/B00SIOOK7O